My New Red Shoes partners with homeless shelters and agencies to identify children in need of clothing and shoes and outfits the children in their care. The Clothing for Confidence program provides services to all the homeless youth residing in any specific shelter accepted into the program. During the 2011 back-to-school season, My New Red Shoes clothed 3,583 children residing in over 75 shelters in the five main Bay Area counties. In the 2012 back-to-school season, My New Red Shoes expects to clothe 4,000 children.