The mission of My New Red Shoes is to empower homeless and very low-income youth to succeed in school by providing them with brand new clothing so that they may greet the school year with pride and by educating and rallying the youth community around the needs of their homeless peers.

By using the values below to guide our actions, My New Red Shoes will stay true to its founding spirit no matter how large or wide the organization grows.

My New Red Shoes believes in the ripple effect that a heartfelt gift can make in the life of a child who is feeling alone in her circumstances, disheartened, or "less than."

We believe that a personal touch in philanthropy honors the recipient and respects his value as a fellow human being.

My New Red Shoes has faith in the power of children to change the world; planting the seed of compassion the first step toward creating community change. Providing the tools to advocate for and generate change is the second.

My New Red Shoes believes that when people feel good about themselves, they do good…and well.

My New Red Shoes prides itself on achieving a high-level of excellence and professionalism in all that we do. We always aim to exceed expectations.

My New Red Shoes strives to be a good steward. We commit to using community resources responsibly and working actively to follow all legal, ethical, and industry standards. We always consider the environmental and social effects of our actions.

My New Red Shoes believes that small acts can make a big difference in the world.