My New Red Shoes is a 501(c)(3) nonprofit organization that provides brand new clothing and shoes to underprivileged children in the Bay Area so that they may start their first day of school with pride.

My New Red Shoes was founded in 2006 by Heather Hopkins after hearing a story from her mother that changed Heather’s life. Growing up in a poor family, Heather’s mother dreaded the first day of school, so worried was she that she wouldn't have anything presentable to wear when she walked through her classroom doors come September. Her mother’s story made a strong impression on Heather and motivated Heather to help change the story for other children. In June, 2006, My New Red Shoes became the first 501(c)(3) nonprofit organization that focuses solely on providing brand new school clothing to children throughout the San Francisco Bay Area.

My New Red Shoes' Tax ID number is 20-4683289.